Is Your Mineral Eyeshadow 100% “Mineral”?

This blog is a supplementary article for the review I did for Colourette Peach Purrfect Mineral Eyeshadow Palette. In this article, I would like to share you the short interview I did with Terresa Clark who clarified all points in regards with the ingredients of the said palette.

Terresa Clark is a member of Kristen Arnett’s Green Beauty Team. She has many years of cosmetics experience and has served as the Creative Director for a mineral cosmetics brand. Currently, Terresa manages Operations for a mineral sunscreen brand called Brush On SPF.

1. When do you consider an eyeshadow mineral? What should be in it? What should not be in it?

eco minerals
Image from EcoMinerals Mineral Eye Colour

To be a PURE mineral shadow, it should contain only a combination of these ingredients: mica  (CI 77019), titanium dioxide (CI 77891), Zinc Oxide (Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77742), Ultramarines (CI 77007),  Chromium Oxide Green(CI 77288), Talc (CI 77718). But in order to be pressed, it needs to contain something other than strictly minerals. To be a mineral-pigmented shadow, there should be no non-mineral pigments, but other ingredients that bind the minerals together (and preservatives for the binder) would still be okay.


2. Are mineral eyeshadows naturally powdery and create fallout?

chalky 2They are powdery, pure mineral shadows will come in a loose powder form. That being said, they don’t necessarily have fall-out. Use a good brush, load the brush and work the product into the bristles before you put it on your lid. Prep your eye area with a primer if you are concerned with longer wear. Or best of all, apply with a slightly damp brush, which will also intensify the colours. (Load the brush as stated earlier, then lightly spritz it with water for best results.)


3. What should consumers expect when using a mineral eyeshadow? Are they supposed to be more pigmented that the regular eyeshadows

eco minerals swatch
Swatch of all EcoMinerals Mineral  Eye Colours

In the best mineral shadows, you can expect vivid color or sparkle (in shimmery shades). This is because most of the ingredients I have listed above (the Mica, Iron Oxides, Manganese Violet, Ultramarines, Chromium Oxide Green) are the actual pigments used in many brands of shadow.  Talc, Titanium Dioxide or Zinc Oxide in a shadow would serve to tone down or whiten the color, meaning that not everything will be really intense, but more wearable. However, one should note that these mineral pigments have been used for many years in many forms of cosmetics, and putting those in as your colorants does not make a shadow a “mineral” shadow, any more than the average Revlon or MAC shadow is a “mineral” shadow.


4. Based on the listed ingredients of Colourette Peach Purrfect Mineral Eyeshadow Palette, what are the things that the consumers need to be aware of?

ingredientsThere are ingredients in there that people need to make their own judgments about. Some don’t mind silicones, others do. Some don’t mind Phenoxyethanol, others do. The good thing is that the ingredients are listed, and with a little time on the internet, you can determine what ingredients you personally wish to avoid. And if, in their communication with you, they made the claim to be 100% Minerals, that is false. This company could change their claim to “100% Mineral PIGMENT” and be much closer to the truth (they do still have an FD&C colour in at least one shade, but they are probably 99% Mineral Pigment).


5. Upon checking the ingredients, would you consider this palette as 100% mineral eyeshadow?

packagingThey are definitely NOT 100% Mineral Eyeshadow, because 100% means 0% of any non-mineral ingredients! They do contain minerals as pigments, but there are many other ingredients in there (including some FD&C colouring, which is not mineral), so there is no way that could be considered 100%. But even adding a little Jojoba oil to allow the product to be pressed means that it isn’t 100% mineral.


6. Do you consider this palette vegan?

Yes, the palette is vegan.


7. Do you know other pressed mineral eyeshadow you would like to recommend?

pacifica mineral
Pacifica Crystal Matrix Mineral Infused Eyeshadows

There are so many out there, there is no way I could try them all! And I think it is up to each person to think about the ingredients in shadows that work for them, or the ones that do not. For instance, I really do like Pacifica Beauty’s pressed shadow palettes. They are vegan and inexpensive, and while they aren’t the most pigmented on the market, they are nice for work. But Pacifica uses Phenoxyethanol, a preservative that has had some controversy surrounding it. I have not seen any definitive claims about how or why it is “bad,” but some people prefer to avoid it, so they would not like the Pacifica! I also quite like the Ilia Beauty Palettes, but they (may) contain Blue 1, which is an FD&C shade. I seldom wear

ilia beauty
Ilia Beauty Prima

blue-toned shadow, so I don’t think I’m using much of that ingredient, but some people might wish to avoid it.


Terresa further added: “This brings up something about palettes. When you read the ingredients on a palette, all of the non-pigment ingredients are listed first. At the end, it will say “May Contain:” and a list of CI names or numbers. This is because the only difference between shadows is the pigments, so they list all of the pigments used in any shade under this heading. So if Blue 1 is the only ingredient you don’t like, you can be pretty safe guessing that it is only in the blue or blue-tinged shades.”

Please check out Brush On SPF and you can get a 15% off by signing to their newsletter. Also, they are offering free shipping US-wide and Australia-wide!


Keep it pure,




25 thoughts on “Is Your Mineral Eyeshadow 100% “Mineral”?

  1. Pingback: Colourette Peach Purrfect Mineral Eyeshadow Palette | Review and Swatch Tests – Shake Them Beauty

  2. I’m really curious about determining if the ingredients listed are something a person would want to avoid. With so much misinformation out there, what are some of the sites you turn to when doing research? For those of us who are new to looking at make-up labels, are there some ingredients you would recommend avoiding altogether? x


  3. My Teen Guide

    Tons of information here. I believe there is no real 100% mineral eyeshadow. If there were, then we must be using the actual fruit, or plant or root and rubbing it over our eyelids. I don’t usually wear make up but this information is still good to know.


    1. Clinically speaking, a 100% mineral eyeshadow should only contain the ingredients listed above. Also, as far as I know, people in ancient times use fruits and flowers as ‘makeup’. I remember when my mother tells me that they make their tinted lip balms from scratch haha.


  4. The more I read this post, the more interested in mineral palletes I got! I usually just grab any old eye shadow from the store and be done with it lol. But honestly, the older I get, the more I actually enjoy putting effort into my makeup! Are there health benefits to mineral shadows??


  5. sabrinakristine

    This is really a great tips about putting eyeshadows, this is really cool! I sometimes put eyeshadows when I go somewhere but when I’m at home I don’t wear any. Thanks for sharing this great tips!


  6. Pingback: Eye Shadows? – Dalene Ekirapa

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